Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice
• Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous involvement of strategy is a must.
• The development of a functional content calendar throughout the enterprise verticals.
• Supervising content team; be an arbiter of best practices in grammar, messaging, writing, and style.
• Integration of content activities within traditional marketing campaigns.
• Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
• Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
• Establishing work flow for requesting, creating, editing, publishing, and retiring content.
• Conducting periodic competitive audits.
• Supervising the maintenance of content inventories and matrices.
• Ensuring consistent global experience and implement appropriate localization/translation strategies.
• Participation in the hiring and supervising of content team in all content verticals.
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